Mission & History

SANA Mission Statement

The Soyfoods Association of North America represents a diverse group united to increase consumption of soy-based foods and beverages.

SANA History

Founded on July 30, 1978 in Ann Arbor, Michigan by a group of over 70 entrepreneurs, the Soyfoods Association of North America has prospered into a first-rate association. Originally called the Soycrafters Association of North America, the association was created as an outlet to provide a joint forum for discussing industry issues as well as providing opportunities for joint promotional efforts. By 1983, 15 members voted to change the name of the association to the Soyfoods Association. By 1984 the Soyfoods Association officially became a non-profit organization with by-laws and a membership structure in place. Over the span of 20 years, the association has grown to more than 50 members. To reflect a growing international membership, in 1997 the association expanded upon its name and changed it to the Soyfoods Association of North America (SANA). Currently, membership of SANA is comprised of large and small soyfoods companies, growers and suppliers of soybeans, nutritionists, equipment representatives, food scientists, and retailers.

In a span of 20 years, SANA has had many accomplishments.

  • In 1985-1986 — the standards committee developed and submitted to the US Food and Drug Administration (FDA) tofu standards.
  • 1989-1992 — the marketing committee organized the Soyfoods Pavilion at Natural Products Expo East and West shows where they sponsored numerous speakers.
  • 1997 — Soyfoods Month established
  • 1999 — the SANA standards committee successfully requested FDA to waive the fat limitation for health claims, allowing tofu, soymilk and other soyfoods that are naturally higher than the fat limit to carry the soy and heart disease health claim
  • 2000 — SANA defended the Voluntary Standards for the Composition and Labeling of Soymilk in the United States (pdf) in a meeting with FDA, after the National Milk Producers Federation threaten the use of term soymilk on products
  • 2000 — SANA launched the web site, attracting steady traffic to Locating Products, Soyfoods Fact Sheets, and other consumer information
  • 2001 — SANA joined the United Soybean Board to host the 9th annual Soy Symposium and subsequent symposia
  • 2001 — SANA launched a video news release on the Soy Health Claim, attracting over 10 million viewers
  • 2002 — SANA met with USDA and sponsored research to resolve issues about how soymilk and related soy-based products should be handled in calculating the percentage of organic matter to comply with National Organic Program rules.
  • 2002 — SANA introduced members of Congress to soyfoods through gift boxes delivered to offices on Capital Hill
  • 2003 — Soyfoods Come of Age, as SANA celebrated its 25th year in existence with a grand party in Washington, DC attended by some of the founders.
  • 2004 — SANA secures an opening in the National Child Nutrition Act for non-dairy alternatives, such as calcium-fortified soymilk, to be offered to children who don’t drink milk as part of a reimbursable meal
  • 2004 — SANA provided written and oral comments on the Dietary Guidelines, a proposed Food Guidance System, and Reformulating the WIC Food Package to secure a place for soyfoods such as soymilk, soymilk products, tofu, and meat alternatives in these federal documents and programs.
  • 2005 — SANA produced and released a VNR on soy and obesity that reach about 12 million people nation wide.
  • 2006 — SANA provided written comments to USDA on both the Revisions to the WIC Food Packages and the Inclusion of Milk Alternatives in the National School Lunch and Breakfast Program.
  • 2007 — SANA redesigned www.soyfoods.org to be more user-friendly and distributed Feel Alive! materials on soy and cholesterol to 10,000 dietitians.
  • 2008 — SANA releases an evidence based review in Obesity Reviews that shows soy protein is equal to other protein sources for assisting in weight loss.